Confetti Occasions
What is Content Marketing?
Content marketing is a strategic approach focused on creating and sharing valuable, relevant, and consistent content to attract and engage a specific audience. Rather than directly promoting a product or service, it aims to build trust and relationships by providing information, entertainment, or inspiration that meets audience needs. Effective content marketing ultimately drives brand awareness, loyalty, and meaningful action over time.
What is Confetti Occasions?
Confetti Occasions is a greeting card business I founded with a focus on celebrating life’s moments in a way that resonates with college-aged women. The brand combines playful, thoughtful design with relatable messaging, creating cards that feel personal and modern. Through this venture, I intentionally applied content marketing strategies—using storytelling, social media, and brand voice to build connection, grow awareness, and engage a niche audience beyond the product itself.
Click the button below to view the entire business plan.
Follow Confetti Occasions on TikTok @confetti_occasions! Click the button below to see the brand's TikTok page and some more examples of content marketing in action.
