Immersive Digital Media Brand Guide
OVERVIEW
This project explores a full rebrand of the Emerging Technology in Business and Design (ETBD) department, reimagined as Immersive Digital Media. The goal was to create a clearer, more engaging identity that better reflects the department’s creative, technology-driven focus. The rebrand includes a redesigned logo, refreshed color palette, and cohesive visual system that modernizes the department while positioning it for future growth.
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